Privacy Policy

**Last Updated:** 06-17-2026

All Roads (“All Roads,” “we,” “our,” or “us”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit or interact with our websites, including:

• https://www.allroadscompany.com/
• https://www.allroads.com/
• Other websites, landing pages, or digital services that link to this Privacy Policy

This Privacy Policy applies to information collected through our websites and related online interactions, including contact forms, inventory inquiries, job application links, email communications with us, advertising and analytics tools, and other website features.

This Privacy Policy does not apply to websites, services, platforms, or applications operated by third parties, even if they are linked from our websites.

Information We Collect

We collect information in several ways.

Information You Provide to Us

You may provide information directly to us when you:

• Submit a contact, lead, quote, inventory, rental, service, parts, financing, or general inquiry
• Request information about a vehicle, equipment, service, location, brand, or business division
• Sign up for newsletters, promotions, events, alerts, or other communications
• Apply for a job or interact with a careers or recruiting page
• Contact us by email, phone, web form, chat, or other communication method
• Participate in surveys, promotions, contests, reviews, or feedback opportunities
• Create or access an account, where available

The information you provide may include:

• Name
• Email address
• Phone number
• Mailing address
• Business name
• Job title or employment-related information
• Vehicle, equipment, service, rental, parts, or product interests
• Financing, trade-in, purchase, or service-related information
• Information you include in free-form message fields
• Any other information you choose to provide

You are not required to provide personal information to browse many parts of our websites, such as viewing inventory, locations, brands, or general company information.

Information Collected Automatically

When you visit our websites, we and our service providers may automatically collect certain information about your device and activity, including:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Links clicked
• Search terms
• Session activity
• Approximate location based on IP address
• Cookie identifiers and similar online identifiers
• * Interactions with advertisements, forms, and website features

We use this information to operate our websites, maintain security, understand website performance, improve user experience, measure advertising effectiveness, and provide relevant content and advertising.

Cookies and Similar Technologies

We use cookies, pixels, tags, web beacons, local storage, and similar technologies to operate our websites, remember preferences, analyze website traffic, measure advertising performance, and provide relevant content and advertising.

Some cookies are necessary for website security and basic functionality. Other cookies may be used for analytics, advertising, personalization, or measurement.

For more information about the cookies and similar technologies used on our websites, please visit our Cookie Policy:

You can manage cookie choices through our cookie preference center. California residents and other eligible users may opt out of the sale or sharing of personal information by using the “Do Not Sell or Share My Personal Information” link available on our websites.

How We Use Information

• We may use the information we collect to:
• Operate, maintain, secure, and improve our websites
• Respond to your inquiries and requests
• Provide information about vehicles, equipment, products, parts, services, locations, financing, rentals, careers, or other offerings
• Process or route leads, contact requests, service requests, job application-related information, and other business inquiries
• Communicate with you about our business, products, services, promotions, events, and updates
• Personalize website content and user experience
• Measure and improve advertising and marketing effectiveness
• Analyze website usage, trends, and performance
• Detect, prevent, and respond to fraud, security incidents, spam, abuse, or technical issues
• Comply with legal obligations and enforce our rights
• Carry out any other purpose disclosed to you at the time information is collected

How We Disclose Information

We may disclose information in the following circumstances.

Affiliates and Related Companies

We may disclose information to our affiliates, parent company, subsidiaries, divisions, dealerships, locations, and related companies for business, operational, marketing, customer service, lead management, and administrative purposes.

Service Providers

We may disclose information to vendors and service providers that perform services for us, such as:

• Website hosting and maintenance
• Analytics
• Advertising and marketing services
• Lead management
• Customer relationship management
• Email and communication tools
• Recruiting and job application services
• Security and fraud prevention
• Call tracking or measurement
• Data storage and business operations
• Website optimization and support

These service providers are authorized to use information as needed to provide services to us and as otherwise permitted by law.

Advertising and Analytics Partners

We may disclose online identifiers, internet activity information, cookie identifiers, device information, and similar information to advertising and analytics partners to measure advertising effectiveness, understand website activity, provide relevant content, and deliver or measure advertisements.

We do not sell personal information in the traditional sense of exchanging customer lists for money. However, some uses of advertising and analytics technologies may be considered a “sale” or “sharing” of personal information under California law because they may involve disclosing online identifiers, cookie identifiers, device information, or internet activity information to third parties for cross-context behavioral advertising, advertising measurement, or related purposes.

California residents may opt out of the sale or sharing of personal information by using the “Do Not Sell or Share My Personal Information” link available on our websites.

Business Partners and Third-Party Offerings

In some cases, you may request information or services involving a third-party business partner, manufacturer, financing source, recruiting platform, vendor, or service provider. If you choose to interact with these offerings or submit information for that purpose, we may disclose information as needed to respond to your request or facilitate the interaction.

Third-party websites and services have their own privacy practices. We encourage you to review their privacy policies.

Legal, Safety, and Business Purposes

We may disclose information when we believe it is necessary or appropriate to:

• Comply with law, regulation, legal process, subpoena, or governmental request
• Protect the safety, rights, or property of All Roads, our customers, our employees, or others
• Detect, prevent, or respond to fraud, security, technical, or operational issues
• Enforce our terms, policies, contracts, and legal rights
• Assist with business transactions, such as a merger, acquisition, financing, reorganization, sale of assets, or similar transaction

Aggregated or De-Identified Information

We may use or disclose aggregated, anonymized, or de-identified information that does not reasonably identify an individual for any lawful business purpose.

Your Choices

Cookie Preferences

You can manage certain cookie choices through our cookie preference center. You may also be able to adjust your browser settings to refuse or delete cookies. Some website features may not work properly if cookies are disabled.

For more information, please visit our Cookie Policy:

Do Not Sell or Share My Personal Information

California residents and other eligible users may opt out of the sale or sharing of personal information by using the “Do Not Sell or Share My Personal Information” link available on our websites.

When you opt out, we will take steps designed to stop or limit sale/sharing-related advertising and tracking activities, including certain advertising cookies, pixels, tags, or similar technologies.

Global Privacy Control

Where required by applicable law, we honor recognized opt-out preference signals, including Global Privacy Control (“GPC”), as a request to opt out of the sale or sharing of personal information.

Some browsers and browser extensions allow you to enable GPC. If our website detects a valid GPC signal, we will treat it as an opt-out request for that browser or device where required by applicable law.

Do Not Track

Some browsers offer “Do Not Track” signals. These are different from Global Privacy Control. We do not currently respond to browser “Do Not Track” signals. Where required by applicable law, we do honor recognized opt-out preference signals such as Global Privacy Control.

Marketing Communications

You may opt out of marketing emails by following the unsubscribe instructions included in those emails or by contacting us at [contact@allroads.com](mailto:contact@allroads.com). We may still send non-marketing communications, such as responses to your inquiries or service-related messages.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.

No website, system, or method of transmission is completely secure. We cannot guarantee absolute security.

Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to provide services, respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, enforce agreements, and support legitimate business operations.

Retention periods may vary depending on the type of information, the purpose for which it was collected, legal requirements, and business needs.

Children’s Privacy

Our websites are not directed to children under 18. We do not knowingly collect personal information from children under 18 through our websites.

Third-Party Links and Services

Our websites may include links to third-party websites, platforms, manufacturers, vendors, recruiting services, social media platforms, financing providers, and other services. We are not responsible for the privacy practices, content, or security of those third parties.

Your interactions with third-party websites or services are governed by their own privacy policies and terms.

California Privacy Notice

This section applies to California residents and supplements the rest of this Privacy Policy.

Categories of Personal Information We May Collect

Depending on your interactions with us, we may collect the following categories of personal information:

• Identifiers, such as name, email address, phone number, mailing address, IP address, online identifiers, and account-related information
• Commercial information, such as vehicle, equipment, product, service, rental, financing, trade-in, or inventory interests
• Internet or other electronic network activity information, such as browsing activity, pages viewed, links clicked, cookie identifiers, and interactions with advertisements or website features
• Geolocation information, such as approximate location inferred from IP address
• Professional or employment-related information, if you apply for a job or provide employment-related information
• Audio, electronic, or similar information, such as records of communications where permitted by law
• Inferences, such as preferences or interests based on website activity, inquiries, or interactions

We do not seek to collect sensitive personal information through our general website browsing experience. If you choose to provide sensitive information in a free-form field, job application, or other interaction, we will use it for the purpose for which you provided it and as permitted by law.

Sources of Personal Information

We may collect personal information from:

• You directly
• Your device or browser
• Cookies and similar technologies
• Affiliates and related companies
• Advertising, analytics, and marketing partners
• Service providers
• Business partners
• Recruiting platforms
• Publicly available sources

Purposes for Collection, Use, and Disclosure

We collect, use, and disclose personal information for the purposes described in this Privacy Policy, including to operate our websites, respond to inquiries, provide services, communicate with you, measure and improve advertising, maintain security, comply with legal obligations, and support business operations.

Sale or Sharing of Personal Information

We do not sell personal information in the traditional sense of exchanging customer lists for money.

However, we may use advertising and analytics technologies that disclose online identifiers, cookie identifiers, device information, and internet activity information to advertising or analytics partners. Under California law, some of these activities may be considered a “sale” or “sharing” of personal information.

You may opt out by using the “Do Not Sell or Share My Personal Information” link available on our websites.

We also honor recognized opt-out preference signals, including Global Privacy Control, where required by applicable law.

Your California Privacy Rights

Subject to applicable law and exceptions, California residents may have the right to:

• Know what personal information we collect, use, disclose, sell, or share
• Access personal information we maintain about you
• Request deletion of personal information
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of personal information
• Limit the use and disclosure of sensitive personal information, where applicable
• Not be discriminated against for exercising privacy rights

How to Submit a California Privacy Request

You may submit a privacy request by contacting us at:

Email: contact@allroads.com

Online: https://allroadscompany.com/contact-all-roads

Please provide enough information for us to verify and process your request. We may need to confirm your identity before fulfilling certain requests.

Authorized Agents

You may authorize another person or entity to submit a privacy request on your behalf where permitted by law. We may require proof of authorization and may also require you to verify your identity directly with us.

Non-Discrimination

We will not discriminate against you for exercising your privacy rights.

Users Outside the United States

Our websites are operated from the United States and are intended primarily for users located in the United States. If you access our websites from outside the United States, you understand that your information may be processed and stored in the United States.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the “Last Updated” date above. If changes are material, we may provide additional notice as appropriate.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, you may contact us at:

All Roads

Email: contact@allroads.com

Website: https://allroadscompany.com/contact-all-roads